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Reading

Books about Startups & running a business doing something different

The Lean Start up: Eric Reis
How Brands Grow: Byron Sharp
Switch: how to change when change is hard: Chip and Dan Heath
Drive: the surprising truth about what what motivates us: Daniel Pink
Obliquity: why our goals are best achieved indirectly: John Kay

Books about the food we eat
Eat your heart out: Felicity Lawrence
Fast Food Nation: what the All-American meal is doing to the world
Bad Food Britain: How a Nation ruined its appetite - Joanna Blythman
Chew on this: Eric Schlosser and Charles Wilson
The Omnivore's Dilemma: Joanna Blythman
The End of Food: Paul Roberts
Eating Animals: Jonathan Safran Foer
Anti-Cancer: A new way of life - Dr David Servan Schreiber
Farm Animal Voice: Compassion in World Farming's regular publication
Bread Matters:  The State of Modern Bread by Andrew Whitley

Books which made us think
Affluenza: Oliver James - very thought provoking indeed 
Talent is over-rated: Geoff Colvin - behind every talent is 10,000 hrs of graft 
Type Talk: Otto Kroeger &Janet M. Thuesen - about Myers Briggs types
Outliers: The Story of Success: Malcolm Gladwell - why timing is everything 
Ignore Everybody: Hugh Macloed - why going your own way is never easy
 
Links and bits & bobs
- Selling pasties to the Cornish (read here) 
- Wales' funniest nickname - hear our interview on BBC Wales here
- We are accredited by Organic Farmers & Growers,
 - localfoodadvisor.com  is the UK's biggest local food site
- The Organic Supermarket is a site designed with healthier living in mind
- True Taste is the main website promoting quality Welsh Food
- Compassion in World Farming campaign to ban factory farming
- The Organic Co-operative promote Organic Food in Wales

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Mike Sweetman
Mike Sweetman
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